March 6, 2020
10 SEO Metrics You Need to Measure When Launching a New Website
In the competitive world, the importance of a business website cannot be undermined. To ensure online presence, a website has become the need of the hour for every business. While launching a new website, measuring its success is also important for your business. When you are planning to launch your new business website, finding out what exactly to measure will determine the success of your website.
The 10 SEO metrics that you need to measure when launching a new website includes:
1. Load Time
One of the most important SEO metrics to monitor is the loading time for your new website. In the growing busy world where every minute matters, most customers are not willing to wait long for your website to load. Your website load time will have a significant impact on SEO as well as your user experience. Slow loading time websites not only affect SEO but also leads to users abandoning your website, thereby affecting the success rate. On the other hand, improvement in load time can increase the chances of more conversions for your business. I have written a blog on How to optimize the speed of your site?
2. Organic Traffic
Organic traffic is one of the key determinants of the success of your website. Tracking this SEO metric is important to ensure better rankings. When you are launching a new website, your website may not rank high. But you can still measure organic traffic with the help of Google search console. With its use, you can easily track the search traffic and the rankings of your website on a daily basis. Such tracking gives you more insights about what pages and keywords are working. It proves to be helpful in enhancing the quality of your website for more success.
3. Dwell Time
Dwell time is another important SEO metric that tell about the duration of time that the visitors stay on your website. When your visitors are spending more time on your websites, it proves your success in engaging your visitors with relevant content. On the other hand, when visitors spend less time on your website, it is an indication of some lacking that fails to engage them. Keeping track of dwell time helps in improving your content to enhance SEO rankings as well as engage your visitors longer.
4. Bounce Rate
A high bounce rate proves the inefficiency of a website to deliver the desired results to the customers. To make your business successful, keeping the bounce rates as low as possible is important. While a bounce rate of 50% or less is acceptable, anything higher requires improvement. Most people connect high bounce rate with irrelevant content, but it’s actually much more. Along with content inefficiency, your website can also have a high bounce rate even when it loads slowly or is unable to provide the desired user experience. Measuring these metrics helps in providing the users with what they want and keeping the bounce rate low for optimum success.
5. Referral Traffic
The referral traffic of your website is a significant SEO metric that needs to be measured for higher performance. Getting referral traffic from relevant sources increases the chances of more sales conversions for your business. Measuring the referral traffic of your website helps in focusing on your marketing strategies and making the necessary changes. It helps in increasing your organic traffic as well as generating more sales.
6. Percentage of Returning Visitors
Returning visitors are important for every business. It shows the loyalty of the customers towards your brand and the ability of your business to retain users. When you launch a new website, the number of returning visitors may be high as they would like to explore your business more. But with time, there are chances that the percentage may drop. But by continuously updating your content and sending notifications about the same to your customers, you can retain them and ensure a high returning visitor percentage.
7. Page per Session
Page per session is another essential SEO metrics that you need to measure while launching your new website. The page per session metrics indicates the number of pages that your users have visited on your website in one session. It is a true indicator of the overall engagement level of the visitors. While four to five pages per session are considered to be good, a single page per session may affect the success of your website. Too many pages per session may also indicate the inability of the visitor to find what he was searching for. Measuring this metric will help in making the necessary improvements and engaging the visitors in a better way.
8. Conversion Rate
Achieving high conversion rates is the ultimate aim of every website. While organic traffic helps in attracting customers to your website, it is the conversion rate that ensures successful sales for your business. Measuring this metric gives you an idea about the desired actions taken by the visitors of your website. It provides you with an opportunity to make improvements and drive more successful conversions.
9. Average Time
While you launch your new website, measuring the SEO metrics of average time becomes important. The metric helps you in finding out what is working and what is not on the individual pages of your website. It allows you to find out the common aspect that is not working out well on all the pages and discover the pages that are performing extremely well. Being aware of all these aspects will help in making changes to the individual pages to ensure every page performs equally well to provide the desired outcomes.
10. Email Opt-ins
As email subscribers are considered to be a great traffic source for a website, measuring this metric becomes important. Emails are one of the most effective ways of generating more traffic as well as conversions. It is not limited to attracting website visitors but also attracts other customers and subscribers.
Measuring the top SEO metrics will in tracking your current performance and help you to find ways to enhance the success of your website. Regardless of the scale of your business, measuring the SEO metrics drives more engagement and conversions for your business.