Search Engine Optimization is an art where anybody can dabble in the basics. It is an area flooded with myths and delusions. These myths are usually born out of ignorance, fear of missing out, and hunt for fast results. It is just like a food advice; where you just eat one bizarre vegetable three times a day to lose extra pounds. But will it last? Will you be happy in the process? You tell?
The same goes with SEO, people are prone to choose methods that offer quick results. Well, we don’t have time for all those long-term results, but we certainly need an efficient result. Plus, the damage after a quick SEO campaign based on general misconceptions will take more time to recover from than applying a well though SEO procedures.
Well, my dear friends, you need to follow the right SEO procedures and leave the myths behind. Let’s dive into the myths that you don’t have to follow in 2020 to get the right and efficient results.
Here are some of the SEO myths that you probably also believe on
XML Sitemaps Enhance Search Rankings
The XML sitemap works to help search engines crawl and index the website pages. Major search engines like to see fresh pages added to sitemaps. It is a sign that the website is updated and more relevant to the users. However, the question here is, does XML sitemap help increase a website’s search rankings?
Based on the Google Webmaster Weblog, an XML sitemap does not have a direct impact on the rankings of the website. Submitting a site map guarantees search engines to learn about the necessary URLs on your website. This is particularly helpful when internet pages are not discoverable by the crawlers. Simply put, an XML sitemap will increase search engines’ crawl and discovery course and should end in an elevated presence and visibility of an internet site, it won’t mechanically enhance a website’s natural rating.
Too Many Keywords
There has been a buzz in the SEO industry for years when it comes to keywords, specifically keyword density. How many keywords are too many? Will search engine (Google) penalize the website for over-optimizing it with keywords? Regardless of what the online forums and articles say, there is no one-size-fits-all possibility when it comes to keyword density.
If the content on your web page in which you want to rank higher has content with keywords naturally placed and helpful to users, you don’t need to spend too much time and effort trying to calculate the perfect number of keywords.
Having A Secure Website is Not Important
It’s 2020 and having a secure website in today’s day is important. Website hackers are getting smarter and malicious cyber intruders to exploit every unprotected resource between your website and users. For this reason, it is essential to protect your website by equipping it with SSL (Secure Sockets Layer) to help monitor and transfer data safely and securely. Also, making your site secure is Google’s top priority to ensure that their services use industry-leading security.
Don’t let these SEO myths sideline your work towards ranking your website for organic success. As Google and other search engine tweak their algorithms to give users the most relevant search results, it will be crucial for SEO experts and content marketers to stay on top of the latest SEO trends and reports.
Check this article: 10 SEO Metrics You Need to Measure When Launching a New Website