Link Building Strategies – 9 Easy Strategies That Anyone Can Use

Link Building is the process of getting other websites to link back to your website. SEO experts, bloggers, business owners, and other website owners spend a lot of effort, time, and money on link building to build website authority to rank higher for their desired search phrases. 

A few years back, link building was an easy process. One could easily automate tools to submit to article directories and Web 2.0 sites to generate backlinks. The quality of the content or inbound links didn’t matter much. But is April 2014 Google launched Penguin Algorithm and it changes everything about link building. 

Now, link building is much more of a skill and it takes time to get it right. Link building is now effectively the most organic way to build traffic to your website and increase your website’s ranking on Search Engine Results Page (SERP). 

Here are the 9 most effective Link building strategies that you can use to build backlinks easily and genuinely. 


Every good link building strategy revolves around outreach. It is a place where you reach out to people in your niche and familiarize them with the content on your website. But here is the essential thing, you don’t need any content. You just need something worthy of a link; it could be product, service, brand or even personality. However, remember that outreach always works best with linkable assets. 

Link Roundups

Link roundup is one of the best link building strategies. Link roundups are curated daily, weekly or monthly blog posts that link out to amazing and useful content. You just have to find easy link building opportunities and send them an email suggesting that your content is relevant and useful to their readers and that you should link to the content in their next update. 

Guest Posting

Guest posting is one of the oldest and most preferred link building strategies out there. Here you write an informative content in form of articles or blogs for another website in your related niche, they then publish it, and you link your website or blog page from that article. It’s that simple.

However, the only concern here is to find great guest posting websites. You can find websites actively appealing for guest bloggers using Google search operators.

For instance, search topic + intitle: ‘write for us’. This uncovers the ‘write for us’ pages. But everyone does that, so here is the twist. Look for relevant websites rather than sites that advertise that they accept guest posts, and then reach out to them. 

Prospecting for Broken Links

Amazed to know that this method still works even though it is 2020? The answer is Yes it does and it’s pretty easy too. All you have to do is thoroughly search blogs in your industry for broken links and if you find any send an email to the owner informing them about the broken link in their posts. In the process, seize the moment to express your intention to help as you have a post of that nature. Use an extension like Check My Links or Domain Hunter to make the process of searching broken links easier. 

Resource Page Link Building

Most websites today have a resource page where they list all the guides, articles, and tools that they use and think might be useful to the visitors. You just need to find resource pages in your industry and ask them for a link. There are a few ways to find resource pages, one is through Google Search and the other is Ninja Outreach. Once you have found the resource, the next step is to pitch your informative and relevant content to earn a valuable backlink.   

Internal Link Building

Internal link building can do wonders for your SEO and you can use them to help Google find your content and rank it better as well as use it to direct traffic to high conversion pages. Not only it gives you complete control where to place your links, but it is super easy to implement too. An internal link is a link placed on a webpage that links to another webpage on your website. 

Expired Domains

Expired Domains have great backlink profiles, may have a high level of authority, highly relevant to your niche, and have valuable backlinks from Wikipedia, New York Times, and other high Domain and Page Authority websites. You can buy them for the same price as new domains or even less. With expired domains you can build a new site with instant authority, use it to link to your website, or redirect to pass on the link juice to your website. 

Content Repurposing and Syndication

This is another useful link building strategy that enables you to get quality links by just submitting your content to appropriate places such as infographic directories, or video sharing sites. However, your content needs to be in an appropriate format. This is where content repurposing comes in, for example, you have written an amazing interactive content, why not repurpose it into a different format such as video or infographic and syndicate it to other third-party websites.   


One of the key effective link building strategies is creating great content that stands out and commands attention. Creating content that has a higher likelihood of going viral is not easy. Instead, figure out what people like, you can take cues from what people are already talking about and use it to build your next content. This is known as newsjacking as you take advantage of a popular topic from the news to create and promote your content. 

So, these are the 9 link building strategies to follow to help your website rank higher. Some of these strategies work better for some sites than others. Just test each one and see what works best for you.